Portfolio >> Product Launches >> LCBT
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A global IT company wanted to raise awareness and promote the launch of a new product to Directors of brands within the FMCG Market. We at Chew created the perfect event, inviting the senior employees from a range of brands that would benefit using this product. A guest celebrity speaker and innovative invitations ensured a staggering attendance from the key players within this market, leading to a record number of sales and the highest ROI during 2010.
Our team also used the same creative campaign and branded collateral to launch a new lifestyle website for the client. We took over a beauty college in central London and invited an audience from the top ten advertising agencies to enjoy an evening of pampering heaven.
For a more in depth case study or discussion about this type of activity and how we can help you achieve your brief, please feel free to contact us via email or telephone.
